The Industry Event of the Year You Don't Want to Miss!
TRADER Carology | Toronto, ON

Automotive Industry Disruption:
Thriving in a Time of Change


TRADER presents Carology – the must-attend event for automotive industry professionals! Carology brings together hundreds of fellow automotive industry professionals to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape. This exclusive event will be packed with relevant industry insights for auto dealers, OEMs and agencies!

This years’ theme focuses on the disruption within the automotive industry and how to thrive during this transitional time period. The shift in technological advances and consumer expectations are continuing to have an impact. However, what remains unclear is how we can get ahead. Industry leaders will share their knowledge and advice, backed by consumer data evidence, to help us adapt and prepare for the future. Join us for this educational session to learn how we can succeed and steer the automotive industry in a positive direction.

To secure your ticket for this complimentary event, please submit your details via the web form below.

TRADER Carology Toronto | Tuesday,September 25th, 2018


Tickets to Carology are limited. Register for free now to reserve your spot!

* Important Note: This event is free for industry professionals only.
TRADER reserves the right to revoke registration and/or access at any time.
Speakers and agenda subject to change without notice.





Welcome to Carology!
Christopher Mercer – Chief Marketing Officer, TRADER Corporation |


Session 1
Trevor Byrne – Group Account Director at Red Urban Canada


Emcee Insights


Session 2
Tim Scott – Partner, Risk Advisory at Deloitte Canada


Emcee Insights


Session 3
Brian Pasch – Founder of PCG Companies


Questions & Answers


 Closing Remarks


Brian Pasch, PCG Companies


Founder of PCG Companies

Brian Pasch has been actively involved with automotive franchise dealers since 2005. Brian has authored six bestselling books for the automotive industry which are being used at Northwood University to educate the next generation of automotive professionals.

Brian is an active conference and workshop speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. Brian has led PCG’s expansion into international markets where his training curriculum is being utilized by dealer groups and manufacturers as part of a change management process.



Group Account Director, Red Urban Canada

Trevor Byrne is a marketing professional with over a decade of experience in the automotive space. He is currently the Group Account Director at Red Urban Canada, leading the Subaru Canada brand, retail, and social businesses, but is also host of his own automotive podcast named The Bucket Seat.

Trevor studied at The Automotive Business School of Canada, and went on to hold positions at both Volkswagen Canada and Nissan Canada before making the move to the advertising agency world. Outside of the office you’ll find Trevor at car shows, races, and events as he juggles between work and family.

Trevor Byrne
Tim Scott, Deloitte Canada


Partner, Risk Advisory, Deloitte Canada

Tim Scott is a partner in Deloitte’s Risk Advisory practice and is the National Leader for Automotive Dealership Services at Deloitte Canada. Tim’s passion for automotive retail has been with him since he was a kid watching his grandfather run the family dealership in London, Ontario. Today, Tim stays abreast of industry and dealership challenges when catching up with his brother-in-law who runs the family dealership near Kingston, Ontario.

Tim advises automotive dealer groups and OEM clients on performance enhancement, compliance strategies, and customer experience. With over 25 years of background serving clients across multiple industries, his primary focus is helping companies improve their business operations related to enterprise risk management and contract value capture.



Chief Marketing Officer, TRADER Corporation

As the Chief Marketing Officer at TRADER Corporation, Christopher Mercer oversees the consumer and business marketing initiatives across the strategy to execution stages. Christopher joined TRADER in 2017, bringing over 15 years of experience in general management, consulting and marketing. Prior, Christopher worked at Rogers Communications where he led a number of business initiatives and developed brand management. Throughout his career Christopher has been successful adapting to changing industry landscapes and developing business models that see new and existing brands thrive. Christopher has a Masters in Business Administration (MBA) from the Harvard Business School and a Bachelor of Commerce from the University of Ottawa.

Christopher Mercer, TRADER Corporation


Hundreds of auto dealers, OEMs and agencies were in attendance at Carology Toronto and Calgary 2017 to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape.

Event Highlights:
TRADER Carology Toronto – 2017

Event Highlights:
TRADER Carology Calgary – 2017

Glenn Gould Studio | 250 Front St W, Toronto, Ontario