The Industry Event of the Year You Don't Want to Miss!
Carology | 02.23.2017 | Metro Toronto Convention Centre
Register Now!

DIGITAL PROMISES VS. MARKETING REALITIES

We’ve heard the theories, been promised the silver bullets... but what is the reality?

Carology – presented by TRADER – brings together hundreds of fellow automotive industry professionals to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape. This year’s event will be jam-packed with relevant industry insights for auto dealers, OEMs and agencies!

The second annual Carology event will focus on the shifting digital landscape, the current state of the auto industry at large, and the implications on the local market. Industry leaders will share their knowledge and debunk the myths about digital and broadcast marketing, and why the digital promise has been broken in the automotive industry.

KEYNOTE SPEAKER: SCOT EISENFELDER

Scot Eisenfelder is the Founder & President at automotive consulting firm, Empiritas, and has held leadership roles at companies including AutoNation, Reynolds and Reynolds, and J.D. Power & Associates.

Carology | 02.23.2017 | Metro Toronto Convention Centre

REGISTER NOW

Tickets to Carology and the AutoShow are limited. Register for free now!

* Important Note: This event is free for industry professionals only. TRADER reserves the right to revoke registration and/or access at any time.
Complimentary Canadian International AutoShow pass can be redeemed upon registration at the Carology event. Canadian International AutoShow pass valid for same-day entrance only.
Speakers and agenda subject to change without notice.

ABOUT

Carology

TRADER is proud to present the second annual Carology event for industry professionals in the automotive space. The event brings together hundreds of fellow auto dealers, OEMs and agencies to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape.

This year’s event will be jam-packed with relevant industry insights that aim to debunk the myths about digital and broadcast marketing, the digital car shopper, and why the full potential of digital marketing has not yet been realized in the automotive industry. Dealers, OEMs and agencies will take away actionable insights and learnings – from automotive industry leading experts – that can be easily woven into their business operations.

AGENDA

9:30AM

Registration

10:00AM

Welcome to Carology!
Roger Dunbar – Vice President, Marketing at autoTRADER.ca

10:15AM

Session 1: The Digital Consumer and the New Digital Currency
Kevin Coombs – Director, Marketing Intelligence at autoTRADER.ca

10:40AM

Emcee Insights

10:45AM

Session 2: Local Marketing Tactics and Platforms That Work
Dave Winslow – Chief Strategy Officer, Universe Group

11:15AM

Emcee Insights

11:20AM

Keynote Presentation: Digital – The Unmet Promise
Scot Eisenfelder – Founder & President at Empiritas

12:00PM

Closing Remarks

LAST YEAR'S EVENT HIGHLIGHTS

SPEAKERS

Scot Eisenfelder

SCOT EISENFELDER

Founder & President, Empiritas

Scot Eisenfelder is the Founder & President at Empiritas, consulting auto retailers, OEMs, and dealer solution providers through the ongoing automotive industry transformations. Having held leadership roles at companies including AutoNation, Reynolds and Reynolds, and J. D. Powers & Associates, Scot has firsthand experience of how to fight the digital marketing battle in an increasingly competitive automotive landscape.

DAVE WINSLOW

Chief Strategy Officer, Universe Group

Dave Winslow specializes in identifying rapid growth markets and applying radical approaches to create scalable and sustainable strategies. He spent three years on the executive team at Dealer.com driving the advertising strategy and, following the acquisition by Dealertrack, Dave guided the executive team on broadening the digital marketing business and forging new partnerships that led to market domination in the local automotive marketing space.

Dave Winslow
Kevin Coombs

KEVIN COOMBS

Director, Marketing Intelligence, autoTRADER.ca

Kevin Coombs is Director of Marketing Intelligence at autoTRADER.ca, managing the development of data and analytic strategies for all the company’s online properties and products, as well as overseeing autoTRADER.ca consumer research, segmentation and analytics programs. Prior to joining autoTRADER.ca, Kevin was Analytics Manager at Exchange Solutions and held a number of analytical positions at LoyaltyOne.

EMCEE

ROGER DUNBAR

Vice President, Marketing, autoTRADER.ca

Roger Dunbar is Vice President, Marketing at autoTRADER.ca, leading the company’s consumer marketing, B2B marketing, and business intelligence practices. His career has spanned online publishing, media, retail, and consumer packaged goods. Prior to joining autoTRADER.ca, Roger was Managing Director at Ancestry.com (Ancestry Canada) and he has worked with other leading global brands including J. Walter Thompson, Colgate Palmolive, the Walt Disney Company, and The Globe and Mail.

Roger Dunbar

Metro Toronto Convention Center (MTCC), South Building - Room 801A/801B, 222 Bremner Blvd, Toronto, ON